Episode 182 Thomas Rödding Digital Product Passport
Thomas Rödding, CEO of Narravero, discusses the Digital Product Passport and its significance in the context of the European Union's Green Deal and ESG taxonomy. The Digital Product Passport is a digital interface that provides comprehensive information about a product, including its ingredients, manufacturing process, certificates, and end-of-life options. It aims to enable a circular economy by making it easier for consumers to make informed choices and for businesses to provide transparency and traceability. The implementation of the Digital Product Passport has the potential to revolutionize the way products are produced, consumed, and disposed of, leading to more sustainable practices and better environmental outcomes. The Digital Product Passport (DPP) is a powerful tool that combines sustainability and compliance with customer experience and centricity. It provides a way to make products more transparent, accessible, and trustworthy. The DPP enables consumers to easily access vital information about a product, such as its environmental impact, ethical considerations, and authenticity. It also empowers consumers to make informed decisions and encourages businesses to adopt more sustainable practices. The DPP has the potential to revolutionize various industries, including agriculture, by promoting regenerative practices and reducing waste. Starting early with the implementation of the DPP is crucial to stay ahead of the game and reap the benefits of improved customer experience and compliance. The DPP also opens up opportunities for marketing, services, and innovation, creating a more sustainable and future-fit world.
The Digital Product Passport is a digital interface that provides comprehensive information about a product, enabling consumers to make informed choices and businesses to provide transparency and traceability.
May 27, 2024, Exciting news from the EU! Today the Council of the European Union has given its final approval to the Ecodesign for Sustainable Products Regulation (#ESPR), marking a major milestone in our journey towards sustainability. This groundbreaking regulation mandates that all products placed on the European market will require a #Digital #Product #Passport. This passport will provide comprehensive information on the environmental sustainability of products, enhancing transparency and enabling informed consumer choices.
This initiative will significantly reduce the environmental impact of products, improve circularity, and drive innovation across various industries. It’s a transformative step that aligns with our commitment to a greener and more sustainable future.
And the Digital Product Passport will bring about positive realities for Europe! It won't be straightforward – a lot of work awaits us. However, many smart minds are working on the DPP concept in an interdisciplinary manner, connecting with each other, thinking from the perspective of businesses and end customers – for a circular economy that can and will work.
#DigitalProductPassport #EuropeanUnion #GreenDeal #ESGtaxonomy #circulareconomy #transparency #traceability #stainability #futurefit
#DPP #espr #circulareconomy #customerexperience #marketingfuture #sustainability #digitalproductpassport #nexteraofmedia #eutaxonomy #Sustainability #Ecodesign #GreenTransition #Innovation
https://youtu.be/1-fohBUciMo
https://www.narravero.com/en
https://www.linkedin.com/in/thomas-roedding/
https://www.linkedin.com/company/narravero
https://www.youtube.com/@narravero
https://medium.com/@thomas-roedding
https://www.consilium.europa.eu/en/press/press-releases/2024/05/27/green-transition-council-gives-its-final-approval-to-the-ecodesign-regulation/
https://youtu.be/1-fohBUciMo
00:00 - Introduction to Thomas Rödding and the Digital Product Passport
04:23 -The Role of the Digital Product Passport in the European Green Deal
13:59 - Transparency and Consumer Choice with the Digital Product Passport
27:43 - Environmental Impact and Sustainable Practices with the Digital Product Passport
35:19 - The Benefits of the Digital Product Passport for Businesses and Consumers
44:22 - The Digital Product Passport as a Tool for Compliance and Future Fit Organizations
50:22 - The Excitement and Potential of the Digital Product Passport
55:54 - Promoting Circularity and Combating Product Piracy with the DPP
59:01 - Enabling Businesses to Implement the DPP
01:01:44 - The Importance of Customer Centricity in the DPP
01:04:01 - The DPP as More Than a Data Sheet
01:08:41 - The Role of Marketing and Services in the DPP
01:10:48 - The Relevance of Service Providers in the DPP
01:14:10 - Starting Early with the DPP
01:18:08 - The Global Reach of the DPP
01:19:41 - The Potential of the DPP in Various Industries
01:28:04 - The Regret of Not Starting Sooner
01:36:47 - The Journey of Technology and the DPP
