Victor E. Friedberg is my guest on episode 45 of Inside Ideas with Marc Buckley.
Victor has been at the forefront of innovation, investment, and sustainability for over 20 years. As Co-Founder of S2G Ventures, he was a principal force in developing the S2G mission, culture, strategy, and team. Through his work at S2G, he pioneered system investing as a strategy for investing in food and agriculture and applied this approach in building the S2G portfolio. As Managing Director, Victor led the S2G investments into 3 food unicorns: Beyond Meat, Sweetgreen, and Apeel Science as well as Maple Hill Creamery, Ataraxis, and Lavva among others. Beyond Meat, which Victor served as Board Observer from 2014-2017 became the most successful IPO in 2019 and one of the most successful food IPOs in the last decades.
His new fund New Epoch Capital invests in best of class entrepreneurs building transformative companies defining a new era of Health and Wellness to support their visions of providing healthy, sustainable, efficacious, personalized, and traceable products and services for the values conscious consumer.
He is Founder and Chairman of FoodShot Global, a 501c3 blended capital investment platform of equity, debt, and grants with 25 of the leading funds, banks, foundations, universities, corporations, and non-profits seeking to join him on his mission to transform the food system into one that is more healthy, sustainable and equitable. FoodShot Global’s Groundbreaker Prize is presently the largest prize for food and agriculture.
He serves on the Boards of those two companies as well as the biotech company Kiverdi/Air Protein. He is an Advisor to the biotech company Mori and the SLM Partner land fund. He was named by Forbes Magazine as one of the Top 25 deal makers and influencers in Consumer Products in 2016.
Victor E. Friedberg
Founder and Managing Partner, New Epoch Capital
Co-Founder, Seed 2 Growth Ventures (S2G)
Founder and Chairman of FoodShot Global
Executive Chairman, Lavva
Chairman, Tiny Organics
Board, Kiverdi and Air Protein
https://www.s2gventures.com/
http://www.foodshot.org/
https://lovvelavva.com/
https://www.tinyorganics.com/
https://www.linkedin.com/in/victor-e-friedberg-06022145/
#food #future #investments
Inside Ideas by One Point 5 Media & Innovators Magazine
Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the game-changers on a mission to get us there as fast as possible. Marc is an Advocate for the SDGs, member of the World Economic Forum Expert Network, and award-winning Global Food Reformist.
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00:00 - Foodshot Global going Beyond limits in Global Food Systems
00:42 - Introduction Inside Ideas guest Victor E. Friedberg
04:18 - Catch up SB Madrid
05:55 - Seem like a long time ago Adapted to Reality
07:17 – Taking a more operational role in the companies as an investor.
10:55 - ESG business model outperforms
13:09 – Ataraxis https://www.foodid.com technology to validate
16:03 - Beyond meat investment plant-based meat
16:15 – The view of plant-based meat due to Covid 19
18:45 – Investment in automation, decentralized distribution, traceability, blockchain
20:15 - Trends in food changes in food industry cheap calories
25:00 – Do you see yourself as a global citizen? A world without nations, borders
25:48 - US perspective and tackle current problems. Work bottom-up
29:15 - Roadmap for global food reform
31:40 - Comparing US with Europe regulations
34:10 - The role of capital and entrepreneurship
37:50 – FoodShoot Global a multi-stakeholder capital investment platform
41:00 - Nutritional protein from an amino acid perspective
45:20 - Teaser about the new Fund Epic Capital
50:20 – The burning question, WTF What is the Future? Nutrition
56:45 - The cost of food How food is produced
1:06:42 - The NASA investment platform Launch founded 2009 Kiverdi Airprotein
1:15:15 - Sustainable takeaways Now is the time to make impact conscious consumerism
1:19:40 – What should young innovators in this field look for?
1:23:30 – The gut feeling does play a role – get the smartest people around you
