Barak Berkowitz is my guest on Episode 09 of Inside Ideas with Marc Buckley.
Barak is the Director of Operation and Strategy at MIT Media Lab as well as the founder of MarketCentrix, a consumer strategy consultancy for tech companies.
He consults with start-ups, VCs, and Large companies. Past clients have included, Digital Garage, Apple, Sony, Fujifilm, Polycom, and many others. He also serves as an investor and advisor to many start-ups including LittleBits, New Context, Improbable and Quixey.
Over the last 25+ years, Barak has served in a number of consumer technology leadership roles.
Most recently Barak was CEO of Evi, the virtual personal assistant that was acquired by Amazon.Com and is the intelligence in Alexa. Prior to Evi, Barak was the Managing Director of Wolfram Alpha, the revolutionary answer engine. He also was Chairman and CEO of Six Apart, the global leader in blogging, Cofounder and President of OmniSky, the wireless Internet innovator that went public in 2000, EVP and General manager of the Go Network, the Disney owned web portal and EVP and General Manager of Logitech. Prior to Logitech Barak spent over 9 years at Apple USA and Apple Japan in a number of roles leading consumer-marketing programs.
Barak started his tech career at Macy’s, running the world’s first large-scale consumer computer store chain.
Barak Berkowitz
https://www.linkedin.com/in/barakberk
#barakberkowitz #mitmedialab #insideideas #unsdgs #technology
Inside Ideas by One Point 5 Media & Innovators Magazine
Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the game-changers on a mission to get us there as fast as possible. Marc is an Advocate for the SDGs, member of the World Economic Forum Expert Network, and award-winning Global Food Reformist. Take a deep dive with thought leaders, Innovators, Futurists, and those solving Global Grand challenges. Listen to renowned experts share their insight on topics including sustainability, environmentalism, global food reform, regenerative practices, systems thinking, innovation, new economic models, new civilization frameworks.
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00:00 - Barak Berkowitz General Magic
01:25 - Introduction Inside Ideas guest Barak Berkowitz
03:50 - Last year at Apple and Connection to General Magic
06:40 - The future is unevenly distributed
07:10 - Incubation that technology does
08:00 - Diffusion of Innovation Curve - The Gap or Chasm
11:00 - Social Media
11:40 - MIT Media Lab 35 years
13:20 - Ideas of the Future
14:30 - Balance of work-life and future of work
17:20 - People working the hardest they ever have during the pandemic
19:30 - Is MIT Media Lab prepared with the tech of the future
23:00 - Only one MIT Media Lab and MIT has loose relations around World
25:00 - How have you weathered the pandemic?
27:30 - Do you consider yourself a Global Citizen?
29:22 - Governance Matters
30:40 - Our Shared World
31:40 - Interconnectedness
32:02 - Disturbed about Dark path America was taking
35:30 - Through Conversations and Social Networks, we can pull through
36:40 - Boundaries do not exist on the internet
37:50 - Media distorts our world around us! Our World is a much better place than we think it
41:30 - The Burning Question - WTF? What's the Future?
44:28 - Pushing current models out into the future
48:50 - World is changed by massive events
51:30 - Problems solved by people
52:14 - Andrew McAfee More from Less
54:30 - Do not feel Pandemic is End of Capitalism
57:00 - Critical mass of Social Networks
58:40 - Building Cultural Norms
1:00:20 - Governance does matter
1:02:00 - Balance and Quantum state
1:03:40 - Looking towards what we have done right
1:06:00 - Never living in Silence
1:07:30 - Do you believe there is a plan for the future
1:12:06 - UN SDG's are the most comprehensive plan to 2030
1:16:50 - More Equal and Just World
1:20:05 - What does a World that Works for Everyone look like for you?
1:22:00 - A more Equitable World
1:23:50 - Look at positive in the world and have Empathy
