Dr. Sirikul Nui Laukaikul is my guest on episode 18 of Inside Ideas with Marc Buckley.
Nui is Brand Strategist & Sustainability Advisor, The brandbeing Consultant Country Director, SB Thailand Founder & Director, พอแล้วดี The Creator (PorLaewDee)
After working for the global network for close to 20 years, Sirikul found her own consulting firm with a mission to be a small but competent strategic advisory company, aiming to work with Thai clients who truly believe in sustainable branding and systematic methodology. Her approach to develop and design brand strategy is based on the Sufficiency Economy Philosophy, a practice she committedly advocates for. With a background ranging from communication and management to sustainable development, in addition to her own unique combination of creative flair and strategic thinking, Sirikul is ‘one of a kind’ consultant who can provide strategic & holistic recommendations that are sensible and practical for each client’s needs. Her strength lies in compelling brand strategy development—Brand Model & Brand Architecture as well as Branded CSR.
She has been representing Sustainable Brands (SB) in Thailand since 2016 and had successfully commenced the conference among business circles for more than 5 years. Additionally, she found the “พอแล้วดี The Creator” (pronounced por-laew-dee) program, aimed to strengthen immunity among young entrepreneurs through Sufficiency Economy Philosophy. Sirikul is sought-after speakers in Branding and Sustainability subjects. She has been invited to be a key speaker in several countries. Her speech on “Karma Marketing” & “Moderation & Sustainable Development” is admired among those who practice business with compassion.
https://www.linkedin.com/in/nui-sirikul-laukaikul-53937425/
https://www.sustainablebrandsbkk.com/
https://porlaewdeethecreator.com/
Inside Ideas by One Point 5 Media & Innovators Magazine
#brandstrategy #sustainabledevelopement #sustainability
Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the game-changers on a mission to get us there as fast as possible. Marc is an Advocate for the SDGs, member of the World Economic Forum Expert Network, and award-winning Global Food Reformist.
Take a deep dive with thought leaders, Innovators, Futurists, and those solving Global Grand challenges. Listen to renowned experts share their insight on topics including sustainability, environmentalism, global food reform, SDG plan to get us to 2030, regenerative practices, systems thinking, critical thinking, innovation, new economic models, and new civilization frameworks.
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00:00 - Live Philosophy of Three M's Moderation Mindfulness Meaningful
01:35 - Introduction of Inside Ideas guest Dr. Sirikul Nui Laukaikul
05:00 - Sawadee khrup/ka (hello) “พอแล้วดี The Creator” (pronounced por-laew-dee)
06:00 - Sufficiency Economy Philosophy SEP Principles
08:30 - Know Yourself, Know Your Reason, Know Impact & Surrounding, Ethic
10:00 - Moderation wisdom of Balance
11:40 - How Marc and Nui paths crossed and met
15:30 - Weathered the pandemic?
18:00 - Practicing SEP provides resilience
19:10 - Events of Action
23:30 - Chef for Chance
25:30 - Hospital workers have no food to eat during working hours
27:45 - Financial and resource help came in Organically
29:18 - Seafood Manifesto & Organic Food City Manifesto
30:19 - Beautiful Human Zoo
31:00 - Global Citizen
33:30 - Global and Local GLOCAL
35:20 - Culture important
36:10 - It is all about Food
40:30 - Organic means respecting food
43:00 - Greed we cannot control nature
44:00 - Thailands largest Network of Organic Farmers
45:20 - Achievement of SDG's
46:30 - SME small local people Social Change is Powerful and Achievable
49:30 - Unpacking SDG's who for and SME's
51:40 - SME's have a bigger piece of Market and pie
54:20 - SDG's are all about people
59:40 - King Rom 9th SEP
1:00:47 - The Future is Uncertain
1:01:00 - Philosophy of 3 M's
1:03:40 - Karma is a Footprint
1:06:00 - More Respect towards Nature
1:09:01 - Stay grounded
1:12:00 - Coexist with all life
1:15:00 - Live in a Meaningful way
