Olga Grönvall Lund is my guest on Episode 54 of Inside Ideas with Marc Buckley.
Olga is a Swedish entrepreneur who has worked with food-related projects her whole professional career. She has mainly been active in Stockholm and Berlin but has also hosted events, catered, and done productions in other parts of the world such as Hong Kong, London, Bologna, Copenhagen, and Paris.
In 2019 Olga founded Reformaten a people’s movement for a new food system where everyone’s winner - humans, animals, and nature. The slogan, “Det ska vara lätt att äta rätt”, explains the purpose well; “it must be easy to eat right”.
The idea was to translate boring and complicated research reports so that “normal” people outside the food system would understand and gather the voice of the people in a petition to show our leaders that a new system is demanded.
https://www.mackish.se/
https://www.reformaten.com/
#reformaten #reformation #globalfoodreform #foodsystems #food #nourish #future
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Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the game-changers on a mission to get us there as fast as possible.
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00:00 - REFORMATEN Active Food Systems Transformation
00:34 - Introduction Inside Ideas guest Olga Grönvall Lund
04:15 - Met through mutual friend Ingmar Rentzhog of We Don't Have Time
05:50 - Going through Transformation and Journey Myself
07:00 - Not as educated as I should have been then my Dad got sick
08:17 - World Food System needs to be reformed
10:14 - Sweden food supply is controlled by 3 big players
11:18 - Love Food
12:49 - Pandemic has shown us that huge changes are possible
15:40 - Types of food we are serving the sick in hospitals
17:30 - You have to be sick to eat a healthy diet or special meals?
19:20 - Awareness of Food and Food Systems helps with shift
21:00 - Food is a connector and about mental health
23:00 - Spoiled Global Food Citizen
24:00 - Empower Billions of Global Citizen to live an Adaptive Lifestyle of Health and Sustainability within our Planetary Boundaries
26:40 - It is wrong to put this responsibility on individual
29:16 - Mäkish
31:00 - People who see the world from a different perspective
33:20 - Mega Sandwich around cultural stories and delivering messages
37:40 - Dilemma of collaborating with big brands to have a reach
40:55 - Put all her effort into the Food System
41:45 - When you have a Family member close to death i makes you rethink everything
43:00 - Complicated Systems into Art and Pictures
45:50 - Educational campaign
46:38 - Asked for help with our campaigns
49:40 - Everyone's Question
50:15 - Frustrated we are delaying improvement of our future because of delayed events and progress
52:10 - Master of getting things done
53:20 - Why do we have to speak about food?
54:40 - Realize it is a really sensitive subject
55:12 - Night program was best time of her life
56:40 - Collaborative dinner for all multiple shelves
57:20 - To solve the food problems gather all the Pros to do their talent
58:40 - Thailand World Class Chef's for SBA Chantaburri Chantaboon
100:15 - Gap between producer and consumer
1:03:50 - We Do Not Have Time!
1:06:20 - We want to be a platform where everyone is welcome and will unite everyone
1:08:30 - All SDGs touch the Food System
1:10:50 - Open Educational Center around Reformaten
1:11:45 - 4 Pillars of Reformaten
1:13:30 - Unite around Food
1:15:25 - Use Your Time Wisely, Help other people
1: 16:25 - Everything is Possible
1:17:25 - Start your Journey Sooner Stop wasting time
