Doug Evans is my guest on episode 15 of Inside Ideas.
Doug is an early pioneer in the health food movement. After losing his mother to cancer and his father to heart disease and watching his brother suffer through diabetes and three strokes, he invested in and co-founded Organic Avenue. Organic Avenue was the one the first organic cold-pressed juice and raw food retailer in the United States. He was the inventor and founder of Juicero, the first at-home cold-pressed juicing system. In a 3 year period, Doug led the company from conception to production launch and sold over 1 million Juicero Packs
Doug has been an avid sprouter for over 20 years and wrote "The Sprout Book" to help create a movement around growing your own food.
Doug lives off the water grid and food grid on his land with private hot springs east of Joshua Tree, California at Wonder Valley Hot Springs where he created a sprout lab and has a daily practice of sitting, soaking, and ashtanga primary series.
Doug Evans
http://www.dougevans.com/
https://linktr.ee/dougevans
https://twitter.com/iamdougevans
https://www.instagram.com/dougevans/
THE SPROUT BOOK
https://www.thesproutbook.com/
#sprouting #vegan #plantbased #futurefood #SDGs #livingfood
Inside Ideas by One Point 5 Media & Innovators Magazine
Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the game-changers on a mission to get us there as fast as possible. Marc is an Advocate for the SDGs, member of the World Economic Forum Expert Network, and award-winning Global Food Reformist.
Take a deep dive with thought leaders, Innovators, Futurists, and those solving Global Grand challenges. Listen to renowned experts share their insight on topics including sustainability, environmentalism, global food reform, SDG plan to get us to 2030, regenerative practices, systems thinking, critical thinking, innovation, new economic models, new civilization frameworks,
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00:00 - Honesty Around Juicero and Why it Happened
00:40 - Introduction of Inside Ideas guest Doug Evans
02:44 - Advanced on all levels of communication
05:27 - Transition to Sustainable Sprout Farmer
09:33 - Connecting to Nature
10:39 - Food Desert
14:20 - Autodidactic Learner
18:30 - I want fresh
20:20 - This time has been the best time ever
22:40 - Standards of Food were already High
24:30 - Juicero Story
25:20 - Organic Avenue cold press juice
26:50 - Juice press expensive and not easy to use
28:40 - 10 plus years of professional Juicing
31:00 - Fresh Produce and Juice
32:44 - Obsessed with Fresh
34:15 - Prototype drew the money and Silicon Valley loved it
36:30 - Juicero became a meme
39:20 - Presses where wifi connected and protected against food safety issues
42:00 - Vegans become targets
43:30 - Compassion for Customers and Employees of Juicero
45:20 - Irrational World
48:17 - Sprouts are live fresh food
50:00 - Mission to get sprouts out as complete food
51:00 - The Sprout Book is the beginning of a conversation
53:25 - The Future of Sprouting add them to everything
55:30 - What's the Future?
56:15 - Earth Citizen
57:30 - Compassion for Plants and Animals
57:44 - Is this creating Love Filter