Dr. Sonia Massari is my guest on Episode 127 of Inside Ideas with Marc Buckley.
Dr. Sonia Massari has more than 20 years of experience as a researcher, lecturer, consultant, and designer in the fields of food and sustainability education, design methods for innovative agri-food systems. She holds a Ph.D. in Food Experience Design from the Engineering Department at the University of Florence, Italy. For 12 years, she was the Academic Director of the University of Illinois Urbana-Champaign Food Studies programs in Rome, and she designed and coordinated more than 50 academic programs and 150 educational activities on food and sustainability for prestigious international institutes.
She teaches at several Universities around Europe. She teaches Sustainability Design Thinking at Roma Tre University and Sociology of Change, Emergent Sustainable Scenarios at ISIA Design School. She is a senior researcher and consultant at the Barilla Foundation and the academic director of the Future Food Academy. She is the co-founder of FORK: Food Design Opportunities Research Knowledge.
She received the International Women Innovation Award “Tecno-visionaria” (2012), the NAFSA TLS Knowledge Community’s Innovative Research in International Education Award (2014), and the Food Studies ASFS Pedagogy Award (2020). She is a board member of the Association for the Study of Food and Society and serves on the editorial board of the International Journal Food Design.
She has published several scientific papers about education, food, and design, food studies, ICT, HCI applied to the agri-food sector. She has presented her research results in international conferences and workshops on 5 continents.
In 2015, she was co-director and co-founder of the first European Conference on “Understanding Food Design: from user-centered to people-centered design” ( Milan, Italy).
She works as a consultant for national and international TV programs, JRC Science Hubs, ADI, Gambero Rosso Magazine, ElleDecor, etc. She is a member of the Permanent Observatory on Design (ADI) and for 4 years she coordinated the thematic commission of the ADI Index on Food Design.
#transdisciplinary #future #food #systems #design
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00:00 - Transdisciplinary design for food and sustainability
00:44 - Introduction Inside Ideas guest Dr. Sonia Massari on Episode 127 with Marc Buckley
02:45 - New book: Transdisciplinary case studies on design, food and sustainability
05:40 - How have you weathered this crazy time?
09:10 - Teach keys and tools to solve complexity
14:45 - Food system learnings
18:04 - Food connected to all 17 SDGs
22:28 - Teach the big picture
23.20 - Buckminister Fuller
26:14 - Moving from Human value-centered design
28:45 - Look at nature for solutions
29:32 - Marketing and design
31:41 - Numerous case studies in the book
32:03 - http://www.systemicfooddesign.it/ Prof. Franco Fassio
36:58 - Do we need food marketing?
38:28 - Commercial values and human values
40:01 - Create a culture of sustainability
40:58 - eCommerce and seafood
43:03 - Teach sustainable native
46:20 - Ecological economics
50:58 - Systemic Thinking
52:20 - Transdisciplinary and empathy
56:27 - FORK: Food Design Opportunities Research Knowledge
1:00:18 - Future food institute and Future Food Academy
1:02:39 - Takeaways from the book
1:06.40 - Do you feel like a Global Citizen?
1:08:58 - The Burning question, WTF - What is the Future?
1:11:35 - Food events
1:14:19 - Sustainable Takeaway
1:15:51 - What should young persons in your field think about?
1:17:00 - What I wish I knew from the start
